Dear reader. Meet: Fair Fashion Magazine. I’m very glad you have found your way, somehow, to our brand new Fair Fashion Magazine website.  The past few months have been very intense as we have been working very hard on this new project and we have learnt a lot, from making websites to analysing brands. But what are we actually here for? Well, we want to inspire you each day just as much as the brands and people we will feature here, inspire us. What you can expect? Anything! I hear you thinking… Anything? YES! As long as it’s related to fair and sustainable fashion of course. 😉 

Writing these very first sentences of our very first article of the FFM is very hard, harder than I actually thought, especially because I’m writing to you, a reader I don’t know yet but who I would love to get to know more along the way. And you also don’t know me, but this is about to change in this series of posts: Editor’s Notes. Every week I, Liz, will write about anything my mind came up with the week before that. Going from this week’s how to make your wardrobe more sustainable to next week’s I don’t know yet.

So? How to make your closet more sustainable?

As summer is almost over, my last year at uni kicks in (for those wondering, hopefully I’ll graduate with a Master of Arts in Multilingual Communication in less than a year) and when the first classes start, I know I can already start counting down for 2018, that’s just how fast my uni years fly by. Last year, at the beginning of ’17, I made the new year’s resolution not to buy fast fashion anymore. Wait what? Yes, that meant no more going to Zara or H&M or any other chain that is producing thousands of pieces of garment year after year. Sustainable? I don’t think so. So as 8 months have already passed, it’s time evaluate my fashion behaviour and “judge” myself on how well I have been doing. (Note: I chose not to add how bad  I have been doing, because you cannot make a bad progress in having a more sustainable and ethical wardrobe. The fact that you know and want to change something, is a step in the right direction and many little steps will also take you where you want to go, it might just take a little longer. Just decide whatever it is that you want to change, but never stop challenging and educating yourself!)


☒ Take care of the stuff you already have. No explanation needed.

☐ Clean your closet. You might find pieces you had completely forgotten about. Don’t forget the basic rule: if you haven’t worn it the past year, don’t EVER just throw it away: swap it with friends, bring it to your closest second hand shop, or be creative and make a completely new piece! Do you really need it? After cleaning your closet, think about what you really need.

☒ Don’t just buy stuff because it is in fashion now. Think about it. When in doubt, don’t buy it because once home, you won’t wear it. One conclusion: a waste of money.

☒ Go second hand shopping. I have to admit, in the beginning it can be quite hard going through all the racks of clothing, but it’s definitely worth it once you find original pieces that make your closet original and to-die-for.

☒ Support sustainable brands. For those missing pieces in your wardrobe that you can’t find second hand, we will feature brands with stories to tell, ranging from focussing on sustainability, to fair trade, to being unique.

So what’s the verdict? In my opinion, I have been doing quite well, although the second point deserves my attention a bit more. Yes, I have cleaned my closet, made a staple to keep and another one to leave. Looking back, I ask myself what I have done with the second pile of clothes… To be honest, not a lot, I sold some stuff but most of the things are still laying there, waiting in a corner on a second life. That is exactly what my challenge will be for the next few months: find creative ideas to give to upcycle my family’s clothes. If you have any ideas to recycle old clothes (or for the magazine in general), let us know at ✰

Lots of love, Liz


  1. Abigail Betz says:

    Hi, I am a fashion designer based in Johannesburg, South Africa.

    For me as a designer, and brand, since 1997, we have always made and pushed garments that are timeless and where buying less, but quality goods has always been a top priority. In 2018 we have taken this even further to eliminate excessive waste and unnecessary wasteful expense, by doing away with sample ranges and huge showrooms altogether and designing, selling and marketing digitally. Clients are buying wedding gowns and one off pieces off sketches, showcased online and we make the garments up from there. There is absolutely no waste at all in terms of manpower, fabrics, sample collections and wasted space! Please contact me to know more about what we do.

    Thank you,

    kind regards

    designer Abigail Betz
    Instagram: betz.abigail

  2. Katharina says:

    Hi, just found your account on Instagram and the website and I‘m so happy. What a great project! Really looking forward to read more :-). Thanks for your work and inspiration.
    Kind Regards

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